Converse “Urban Utility”

Urban Utility is an all-weather, truly stylish apparel line created by Converse and collaborator Cali Thornhill DeWitt. Consisting of more tech-focused outerwear, knitwear, trousers, and sneakers, the line appeals to futuristic-leaning gear guys.

Offering event spaces and a men’s boutique in Williamsburg, Brooklyn, Kinfolk’s compound provided the perfect launch location for the line. Celebrating the Urban Utility release date, Kinfolk hosted dual parties at their store and neighboring cocktail bar.

Promoted via Kinfolk’s social media channels and email blasts, a packed crowd of cool kids enjoyed the sounds of DJ Get Live and an open bar. The night’s success translated into the line selling out quickly at both Kinfolk’s retail store and Converse’s e-commerce site.