Working closely with the data and reporting teams, we were able to create highly targeted and effective campaigns for several financial services clients. After identifying the most attractive consumers and small business owners, the copy maximized the impact of the appropriate product offers.

Rigorous testing on messaging and format further informed our work, enhancing each campaign’s success.

 

 

Betterment

 

 

 

 

Ally Bank

 

 

 

 

Bank of the West

 

credits

design: FMCG Direct

copy: Tom McNaught

 

 

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