Capable of providing an entirely new access point to municipal bond opportunities, MainLine West knew that they had innovative products that could better serve investors’ needs. Additionally, their small size and geographic distance from Wall Street distinguished the company with an attractive salt of the earth quality.
Interviews with company stakeholders established “trust” as MainLine’s key emotional benefit, and this core message was applied throughout all of the brand assets. By exploring historical connotations that imbue strength and reliability, the design and copy communicated that MainLine is worthy of investors’ trust and dollars.
design: MBC Strategic
copy: Tom McNaught